The Largest Ethnic Beauty Department Store in The US!

We have everything you need to help you make the best choice for most important personal investment: Fresh Look Everyday!

We thoroughly analyze and evaluate all items and only carry products with the highest integrity. Based on our expertise and your customer feedback.


We are committed to providing exceptional service and quality products to you our customers at an affordable price.

Here at Beauty Master, customers come first.

We are constantly striving for new and innovative ways to better serve you

to enhance your experience with our company.

To become the favorite Total beauty destination, most loved and admired by guests, associates, communities, partners, and investors.

... and Beauty Master's Mission

To be the unmatched beauty authority by

providing customers a compelling, unique, and

on-trend array of products and experiences,

while offering rewarding career opportunities

for our passionate, beauty-loving associates.